Costeo de una Campaña de Comunicación - Parte 1

En este tutorial se explica en un modelo simplificado el como presupuestar una campaña de comunicación (ATL o BTL) utilizando el estado de resutados, las proyecciones en ventas y la construcción de KPI (Indicadores de gestión).

Costeo de una Campaña de Comunicación - Parte 1 video phone beyonce mp3
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